Discover why voice-first messaging gives brands the edge in a templated AI age — and how to build language that’s original, human, and built to last.

DiscourseLabs is an AI-powered educational platform that turns historical figures into conversational partners — blending pedagogy, sociolinguistics, and ethical AI to make history a dialogue, not a lecture. Built on a modular GPT framework, it invites users to explore the past through meaningful interaction, narrative realism, and curriculum-aligned learning.

Showcasing Tom Ford’s signature luxury, my work on its digital presence spanned evocative product copy, magnetic social media posts, and considered editorial. Each piece balanced sophistication and sales impact, ensuring every word reflected the brand’s effortless allure and exclusivity.

Showcasing Tom Ford’s signature luxury, my work on its digital presence spanned evocative product copy, magnetic social media posts, and considered editorial. Each piece balanced sophistication and sales impact, ensuring every word reflected the brand’s effortless allure and exclusivity.

Explore the application of Jungian Archetypes to AI persona design is used create emotionally intelligent conversational agents. Plus, learn how dynamic archetypes can enhance AI's adaptability and human-like interaction in real-world applications.

Crafted tone of voice, brand guidelines, and empowering content for Feel, a menopause-positive Pilates lifestyle brand dedicated to supporting menopausal and perimenopausal women. Through holistic practices blending yoga, strength training, and mindfulness, Feel fosters a balanced approach to well-being, addressing physical, emotional, and mental shifts with accessible, nurturing guidance.

Crafted a flexible, brand-aligned tone of voice strategy for Hotel Chocolat, helping power their multichannel growth. Built messaging pillars inspired by their spirit of originality, authenticity, and ethics, delivering consistent, compelling copy across digital touchpoints.