web copy

Showcasing Tom Ford’s signature luxury, my work on its digital presence spanned evocative product copy, magnetic social media posts, and considered editorial. Each piece balanced sophistication and sales impact, ensuring every word reflected the brand’s effortless allure and exclusivity.

Showcasing Tom Ford’s signature luxury, my work on its digital presence spanned evocative product copy, magnetic social media posts, and considered editorial. Each piece balanced sophistication and sales impact, ensuring every word reflected the brand’s effortless allure and exclusivity.

Crafted tone of voice, brand guidelines, and empowering content for Feel, a menopause-positive Pilates lifestyle brand dedicated to supporting menopausal and perimenopausal women. Through holistic practices blending yoga, strength training, and mindfulness, Feel fosters a balanced approach to well-being, addressing physical, emotional, and mental shifts with accessible, nurturing guidance.