"Words, words, words"

                        — William Shakespeare

Hi, I’m Alex Skeith—I’m a writer, strategist, and conversational AI specialist who thrives at the intersection of language, technology, and user experience. My journey has been shaped by an academic foundation in English Literature and Linguistics, and further enriched by an MSc in Computer Science from Sheffield Hallam University. This unique blend of literature and computing allows me to create intuitive, human-centred experiences across a wide range of digital channels.

Over my career, I’ve crafted award-winning content for some of the UK’s most beloved brands, including Cadbury, O2, Canon, Kia, and Monese. Whether it’s breathing life into CRM campaigns, optimising websites for maximum engagement, or designing conversational AI that genuinely connects, my work is driven by deep insights into user behaviour and a commitment to storytelling that’s as impactful as it is authentic.

My approach is always strategic and data-driven, proven through measurable outcomes such as increased retention rates, significant uplifts in email engagement — not to mention of the odd industry award here and there.