brand copy

Showcasing Tom Ford’s signature luxury, my work on its digital presence spanned evocative product copy, magnetic social media posts, and considered editorial. Each piece balanced sophistication and sales impact, ensuring every word reflected the brand’s effortless allure and exclusivity.

Showcasing Tom Ford’s signature luxury, my work on its digital presence spanned evocative product copy, magnetic social media posts, and considered editorial. Each piece balanced sophistication and sales impact, ensuring every word reflected the brand’s effortless allure and exclusivity.

Crafted a flexible, brand-aligned tone of voice strategy for Hotel Chocolat, helping power their multichannel growth. Built messaging pillars inspired by their spirit of originality, authenticity, and ethics, delivering consistent, compelling copy across digital touchpoints.